Marianna Kotelevska
With a background in psychology and 12 years of visual content experience, I operate across the full creative pipeline — writer, director, art director, photographer, show runner — solo and on schedule.
Projects
The Bachelor — Doll Edition Realised
A fully original interactive reality show — 1 bachelor, 12 contestants, 8 weekly episodes over 2 months, zero missed deadlines. Each episode: scripted dates, original dialogue, emotional arcs, live audience elimination. Viewers voted weekly. The winning couple became permanent community figures — their wedding is planned for 2026.
- Wrote original scripts: character dialogue, date scenarios, elimination narratives — addressing real relationship dynamics that resonated with a predominantly female audience
- Designed a weekly colour palette: each episode carried a unified visual identity through costume, set, and location
- Built appointment viewing — audiences described waiting for Friday episodes; community members sent physical gifts and handmade costumes for the finale
- Wrote post-season character epilogues for all contestants, extending the narrative world beyond the finale
Top Model — Doll Edition Realised
Inspired by global fashion competition formats — reimagined in 1/6 scale. No precedent in the Ukrainian doll community. A legendary top model opens casting to 15 contestants — each with a distinct look, background, and story. Weekly themed challenges: Save the Planet, National Fashion Week, The Orient, The Great Gatsby — five fully styled looks, original photography, and a complete visual narrative per week.
Three contributing authors, each responsible for their own contestants. Marianna originated the concept, led production, hosted the show, and competed simultaneously. Each Saturday, host Vanessa announced eliminations. Four finalists. Three final themes. Audience voted for the winner.
- Originated the format and led a 3-person creative team across the full season
- Weekly brief: 5 styled looks + editorial photography per author, one week turnaround
- Themes spanned fashion, cultural, historical and conceptual registers
- Live audience voting drove every elimination — building week-on-week dramatic tension
- Winner received a doll-scale convertible as the season's grand prize
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"After her projects, people stopped being afraid to collaborate. Her formats became the template." — Ukrainian doll community, 2023–2025
Projects
Beauty Pageant
3-stage competition with live broadcasts, audience voting, and brand sponsorship. Hosted and produced solo. Full event production from casting to finale.
Diary of Musia
Interactive story series in Instagram Stories where audience votes determined the next chapter. Branching narrative, real-time co-authorship.
Summer Festivals
Annual open-call community events. Each creator claimed a unique character concept. Community architecture at scale across the Ukrainian doll community.
Monthly Challenges
Originated the collaborative challenge format in the Ukrainian doll community. Formats replicated widely. Established the norm of joint creative projects.
Storytelling & Writing
Original fiction & character voice
Narrative arc & season structure
World-building & lore
Audience engagement mechanics
Episodic pacing & cliffhangers
Literary prose (published)
Post-season world extension
Visual Production
Art direction across 10+ genres
Set design & prop styling
Handcrafted miniature props
Costume & character design
Night & low-light photography
Digital compositing
iPhone 15 Pro Max (studio + location)
Production & Community
Solo show production (end-to-end)
Weekly deadline management
Multi-creator coordination
Live broadcast hosting
Audience voting & interactivity
Community event architecture
Format design & replication
- Psychology degree (Honours) — Dnipro Institute of MAUP, 2006–2011. Understanding of audience behaviour, emotional dynamics, and social narrative underpins all project design.
- 12 years in visual commerce — Built and operated a silver jewellery online store independently from zero to stable revenue, managing full content, sales, and client cycle.
- 3 years as independent content creator — Grew @marianna.dolls from zero to 6,000+ followers organically in a niche vertical, generating 117K+ monthly reach with zero paid promotion.